Content Bank · Construction · Internal
Shoot to stock the Content Bank, not to fill one post. Every asset here should survive across reels, carousels, the case study page and the brand landing pages. Shoot wide, shoot tight, shoot it twice.
Nothing saved yet.
Five minutes here saves the whole shoot.
The core recurring format. If time runs out, these five still have to exist.
01Hero wide — finished front-of-house
Locked-off tripod, 15–20s. This is the money shot and the likely thumbnail.
Video + Still02Push-in through the entry
Gimbal. Walk in like a customer would. This opens the reel and catches the drone descent.
Video03Hero wide — commercial kitchen
The actual specialism. Stainless, clean lines, lit properly.
Video + Still04Matched before-angles
Match framing to any existing progress footage. No before shot for this one? Shoot the angle anyway — it banks the format for the next project.
Video + Still05Reverse — behind the counter, looking out
Depth in one frame. Shows the whole build without a cut.
VideoThe work is high-end and has never been captured. This block is where that gets fixed.
06Stainless benchwork, raking light
Finish quality, welds, edges. Get close.
Still + Video07Extraction and canopy detail
The technical bit that separates a QSR fit-out from a generic commercial one.
Still08Cool room and prep area
Five clean seconds is enough. This is what a QSR operator actually cares about.
Video09Servery join and counter finish
Where customer-facing finish meets commercial function.
Still10Flooring, coving, drainage
Compliance-adjacent detail. Reads as "they know what they're doing."
Still11Lighting and ceiling treatment
Slow pan up.
Video12The custom element unique to this build
Whatever you'd point at while walking a prospect through.
Still + VideoNo crew, no process footage available today.
Use the constraint. An empty finished space is the one condition where you can shoot any angle without waiting for anyone. Over-cover it while nothing's in the way.
13Unbroken walkthrough, entry to back-of-house
Gimbal, one continuous take. This becomes the master the editor cuts a dozen things from.
Video14Exterior wide — shopfront and signage
Establishing shot. Also carries the location angle for local search.
Still + Video15Three focal lengths, one standing point
Wide, mid, tight without moving. Gives the editor options and rules out a reshoot.
Still16Symmetry and leading lines
These only work in an empty room. Take advantage.
Still + Video17Material and texture close-ups
Transitions and carousel filler. Stops every reel looking identical.
StillThe shot the competitors aren't getting. Places the build in its actual location.
18High wide — site in context of the strip
The "here's where it is" opener.
Video + Still19Slow descent to shopfront
Cuts straight into shot 02 for a seamless exterior-to-interior transition.
Video20Top-down of the building footprint
Strong as a static. Works on the case study page.
Still + Video21Low orbit around shopfront and signage
Brand signage in motion.
Video22Pull-back to wide
The natural closing shot of the reveal reel.
Video23Golden hour exterior pass
Only if the schedule allows. Worth it for the hero asset.
Video + StillBefore you fly. CASA requirements current · airspace checked for this address (Bankstown, Mascot and Essendon catchments catch a lot of QSR sites) · no crowds below · centre management permission if the site sits inside a complex · ground-level backup framing for every aerial in case the flight can't happen.
What makes the project recognisable on the case study and the brand landing page.
24Brand signage in the finished space
The credibility asset. This is the shot that proves whose kitchen it is.
Still + Video25Branded elements built in
Menu boards, feature walls, anything where the brand meets the build.
Still26Brand mark with the build behind it
Ties brand to work in a single frame.
Still + VideoApplies to every shot above.
Tag everything by project and brand so it's retrievable when the landing pages get built.
| Hero reveal reel, 30–45s | LinkedIn and Instagram primary post |
| 2–3 short cutdowns, 10–15s | Ongoing cycle content, reusable across weeks |
| 8–12 hero stills | WordPress case study, brand subdomain page, carousels |
| Detail still set | Carousel content and process-adjacent posts |
| Full walkthrough master | Source file everything else gets cut from |
| Aerial set | Reel open and close, case study header, landing page hero |
Project Reveals and Brand Wins are well covered. Behind the Build and Client Trust get nothing from a completion-only shoot with no people on site — that's two of four content pillars unfed.
Your success is our success.